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Book Printing 101: What You Need to Know Before Approaching a Printer by Andrew Watson

Informative Marketing Tips News

Book Printing 101: What You Need to Know Before Approaching a Printer

 

Note from Jane: Today’s post is excerpted from the book Cover to Cover by Andrew Watson, a comprehensive guide to self-publishing a print book or ebook, mainly for those in Australia. However, the book printing information below is applicable to any author who wants to invest in a print run for their book.

Keep in mind that, due to the pandemic (and other factors), the market right now is very tight for paper and printing, with long lead times and increased pricing. Plan far in advance if you have a specific release date in mind.


Choosing the right materials for your book, and the right printer, is more important than you might think. They will not only affect its physical appearance but also influence a potential customer’s perception of value for money. You’ll also need to know exactly …

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